One of the first things you need to do is think about and create a profile for your perfect lead. This seems obvious but most people skip over this step. Think about the basic demographics your lead should have. You should take into account gender, age, education, occupation, geographic location, etc. By focusing on your ideal lead you can narrow the scope of your campaign.
Think about what your potential leads are doing online. What websites are they looking at? Where are they investing time? What are they spending their money on? What are they hunting for? Use LinkedIn profiles of potential customers to ask these questions.
Provide a source of information for potential leads. Remember potential leads are looking for information. They are looking for help to satisfy a need or solve a problem. For effective lead generation you have to provide information that your potential leads are looking for or they won’t find you. Be clear about the information you can provide so that a potential lead will opt in with you instead of going somewhere else.
Your lead generation campaign should provide potential leads with a solution to their problem. This requires that you have a way to collect your potential leads information. Give your potential leads something for free in exchange for their name and email. This could be anything from a free report to a free video training. The key is that the information you are giving away must be relevant to your potential leads needs. The best type of lead is one that is asking you for information.
Stay in contact with your leads. Would you invite someone to your home or business and ignore him or her? Use a Weber or some email marketing service to continue to provide your leads with relevant information that is designed to help them satisfy a need. If you want to sell an opportunity or product to a potential lead then build a relationship overtime that is based on value.
Bruce Holmes Online Business & Marketing Coach. He has helped others use the muscle of the Internet for Lead Generation. He can also show you how to use Twitter and Facebook for Lead Generation